The Meddevice Meetings method. Built to be handed over from the first day.
Every engagement moves the same way: from a clear read of what you have, through the channels you are missing, to a team of yours that runs them without us. Here is what happens at each stage and what you hold at the end of it.
Read what is already running.
We start with the Off-Season Buyer Map. We look at how buyers find you today, which channels carry the load, which sit idle, and what a hospital buyer sees when they look you up before a meeting. We agree a baseline with you here, before anything is built, so progress is measured against something real.
A written map of your channels and a baseline we both signed up to.
Design the channels you are missing.
We choose the accounts and the roles worth reaching, and decide which channels go first. In device sales that usually means mapping the committee: clinical champions, biomedical engineering, supply chain, and the people who approve capital spend. Nothing is generic. If a channel does not suit your market, we say so and leave it off.
You holdA target account list, the buyer roles, and the plan for each channel.
Build it properly.
We research each person before we write to them, and we write to them as one person. We build the pages and articles a careful buyer reads before replying. We set up the search work that helps an AI assistant name you when someone asks who makes what they need.
You holdThe messages, the research behind them, and the authority pages, all in your accounts.
Run it until it produces pipeline.
We staff the channels and run them week in, week out, including the weeks with no show on the calendar. A human reviews every message before it leaves. Replies are answered quickly and qualified conversations go straight to your sales team. We report against the baseline in plain language, including what is not working yet.
You holdQualified buyer conversations, and a clear record of where they came from.
Hand it over.
When the channels produce, we train your people to run them and hand over the playbook, the data and the sequences. Then we step away.
How we behave while we run it.
One person, one message. If we cannot say why this person should care, we do not write.
A human reads it first. Nothing goes out on autopilot.
Consent comes first. A request to stop is honored straight away and for good.
You see everything. The accounts, the data and the reporting sit with you from the start.